I will lead your marketing department with a focus on revenue generation and brand development. The goal is to create a culture that is based on kindness, mentorship and personal development. Functionally, I can join your leadership group in growth planning, budgeting and forecasting as well as other leadership roles.
I will work cross-functionally with your team to develop results-driven go-to-market plans, including pricing, positioning and assortment rationalization. I will also oversee launch marketing planning. And beyond NPI, I will work with your sales team to develop best-in-class retail sell-in & sell-through strategies, and will lead the execution of such.
Regardless of budget, I will lead brand strategy and work cross-functionally to ensure the brand direction meets business needs. Also, I will lead the marketing team in brand planning, design standardization and consumer/media/trade communication.
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